Our take on media literacy is that the more people become media literate – understanding media, critiquing media, creating media – the more engaged they become in their environment and the more active they become in their communities. Media literacy opens up the democratic process to more and more people by giving them the ability to critically think about the messages the media delivers and provides them with a voice to participate in the dialogue of how their society should operate. Taking the power to send messages to the masses out of the hands of the few corporate conglomerates who monopolize it and spreading it amongst those who are now media literate will bring new viewpoints and an increased heterogeneity.
On our YouTube channel, we subscribe to another organization’s channel by the name of Common Craft (leelefever). They are an organization that makes videos that breakdown seemingly complex matters – social media sites, twitter, rss feeds, zombies – in fun and approachable videos. In a way, they are expanding the audiences for the different tools and ideas, bringing more and more people into a dialogue that has usually been reserved for those with time and relevant experience to stay informed. The good folks over at Common Craft have actually posted a very timely video entitled “Electing a US President in Plain English”
It does an excellent job of streamlining a very complex and sadly misunderstood elective system, and what with all the talk from both candidates about making this election about you, the voter, and changing a complex system in Washington D.C., you’d think that they would find this video and the larger issue of media literacy quite in-line with their campaigns’ goals. Well, we at the LAMP are patiently waiting.