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Fifth-Graders Fight Climate Change with Media

By Jules Beesley, LAMP Facilitator

Highlights from Break the Super Bowl 2015

Could these teens take over at The Daily Show?


The Lamp: for a critical mass

The LAMP is bringing 21st-century survival skills to all New Yorkers. We provide vital, hands-on services that help people in our community navigate and thrive in this loud-media environment.

media talk to youth

10:45 hours

Number of hours youth spend with media per day

Source: Rideout, Victoria J., et al. “Generation M2: Media in the Lives of 8- to 18-Year-Olds.” Kaiser Family Foundation, January 2010.

$150 million

Amount food and beverage companies spend annually to advertise in schools to K-12 youth

Source: Yale Rudd Center for Food Policy and Obesity, Rudd ‘Roots Parents

The Lamp empowers youth to Talk Back to Media


The LAMP prepares youth, parents and educators to live, learn and create with media and technology.

We believe in

Critical curiosity
Process over product
Media literacy as a basic need
Access for all
Media for civic engagement

“Coding is a great idea but it’s not enough. Decoding today’s media – to recognise misleading and exploitative content, to appreciate what is available and to grasp the emerging opportunities – doesn’t come automatically or naturally. This is a time to strengthen media education.”

- Professor Sonia Livingstone, London School of Economics and Political Science

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The LAMP has provided hands-on media training to thousands of youth, families and educators.

What people are saying

Dr. Alice Wilder

Cartoon Network

“The LAMP is authentic media literacy that can be used in schools and at home to encourage people to both create better media and become better consumers of media.”


Make/Break a Commercial Alum

“I do not have words to express all the great things that this program taught me. I feel very happy with this program because it teaches people how they can make their own commercials, work in groups and enjoy working with classmates.”

Bill de Blasio

Mayor of New York

“The LAMP has done great work in getting students, families and educators involved and experienced with varying forms of technology.”