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Latest Video from LAMPlatoon: Patches, Deconstructed - The LAMP

Latest Video from LAMPlatoon: Patches, Deconstructed

By May 20, 2014 News No Comments
patchesdecon_array

Array of stills from Patches, Deconstructed

We took Dove to task a few weeks ago for Patches, their wannabe-PSA on confidence and beauty, which was actually just an ad to get people feeling good about Dove to buy their products. Now the LAMPlatoon team has taken on the commercial, and created a broken version that gets at the heart of the hypocrisy and questionable marketing ethics behind Dove’s Patches piece. Take a look: