In The Bronx, News 12 stopped by to interview LAMP students and teachers for a video segment on LAMPcamp. Click here to check it out!
Brooklyn LAMPcamp also got off to a fantastic start. In the words of lead facilitator Lorenzo Tijerina:
“The group was, as expected, very boisterous and lively and eager to get started. We began with the entrance survey, which everyone filled out. We moved on to to viewing commercials and got to use the fancy new projector, which I love by the way. We got the kids talking by showing them a few sensational videos involving BP and the World Cup, asking them to describe the purpose of these commercials in their own words. They had a great understanding of the intent and techniques used by the advertisers. We also showed them a re-cut BP commercial on YouTube and they were very excited about the idea of expressing opinion through satire and video.
We introduced the class to some of the vocabulary of persuasion, and with the help of the facilitators they really seemed to get it. By the halfway point we moved into the first exercise, the Media Scavenger Hunt. We ended up with about 16 kids, which allowed us to divide them up pretty evenly into four groups. I stayed behind while the kids hit the streets with the YMCA staff and the other facilitators. Katherine, Chrissy, Scott and Mike all agreed that the children were calm and well-behaved outside, but still excited about the exercise.
The children videotaped their findings, paying particular attention to ads that are not supposed to be directed at them, such as alcohol and cigarette advertisements. They did describe many of these ads as being very colorful and attention grabbing. This led into a discussion about their interest in these products, peer pressure and the glamorization of adulthood.
Finally, at the end of the class I went around with a Flip camera and got to know everyone. Then, everyone signed my cast and we called it a day.”
Stay tuned for more LAMPcamp news!