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Is Break the Super Bowl a cure for ad fatigue? New York Times says maybe - The LAMP

Is Break the Super Bowl a cure for ad fatigue? New York Times says maybe

By November 11, 2014 News No Comments
SBXLIX

Super Bowl XLIX is coming!

While the rest of us figure out how much turkey we need in three weeks, advertisers are busy making plans to win your attention in February. In Adland, the 2015 Super Bowl is basically happening tomorrow, which means all of us here at The LAMP are already planning Break the Super Bowl (BTSB), which in 2015 will expand to take place at multiple branches of the YMCA. In fact, the New York Times recently positioned our event as the next logical step for consumers experiencing advertising fatigue – much to the chagrin of the marketers hard at work developing the commercials that BTSB attendees will be taking on roughly four months from now.

Missed our BTSB event last year? Check out the recap here, and stay tuned to thelamp.org for announcements about BTSB 2015!