2017 seems like a good year to start doing things differently. So, we added a theme to Break the Super Bowl: #WomenNotObjects. This is also the first year we held…
commercials Archives - The LAMP
Marketers on Super Bowl Sunday will spend billions of dollars on commercials. Let’s break the Super Bowl by fighting back against objectification! During the game on February 5, The LAMP…
You know the phrase: “I don’t watch the Super Bowl for the game, I just watch it for the commercials.” Marketers and television executives know it too, which is why…
Most incoming high school freshmen begin with an on-boarding experience, but usually that time focuses on core academic subjects. It’s unique, then, that students make and remix commercials within two…
This piece was originally published here on BoingBoing. Republished with permission. Even though digital media have provided a seemingly infinite number of ways for new voices to be heard, most…
Videos from Break the Super Bowl 2015 keep coming in! We’re posting them as soon as they’re reviewed and approved for fair use, so keep an eye out on the…
If you’re one of the millions of people who spent last night watching and tweeting at the 2014 VMAs, then you are well aware of the hold that mass media…
This piece was originally published on AdLibbing, the official blog of the Ad Council. Republished with permission. 5 Things The LAMP Wants You To Know About Media Literacy Posted On:…
Last week was the final screening for this year’s Intergenerational Media Literacy (IML) program, a partnership between The LAMP, OATS and WNET. In the program, seniors and teens come together…
A popular food marketing technique for low-calorie food products is to pitch them as guilt-free versions of dessert. You’ve probably seen this in the checkout lane at your grocery store…
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