Meet Shana, a student from our winter intensive at the Manhattan Early College School for Advertising (MECA):
“Hi my name is Shana, this is my first time doing LAMP for my winter intensive. I’m not a fan of when people smoke cigarettes because it’s unhealthy, so I decided to do a print ad remix against cigarettes. I took a picture of someone smoking cigarettes and put the word ‘consumed’ over their face, because cigarettes consume you mentally and physically. You just get addicted. There was a quote [that I placed on the remix] that says, ‘I believe that nicotine is not addictive.’ I did not agree with it so I blurred out the word ‘not’ in red ink so it read, ‘I believe that nicotine is addictive.’ You know, cigarettes are cancer sticks so I used the letters from other magazines to spell out ‘cancer sticks.’ The black marker in the background of the image represents the role of stress–when someone is frazzled or they are anxious, they go and smoke a cigarette as a stress reliever, which further more represents the reasons why people smoke. I’ve learned how to use Photoshop which is allowing me to be creative in ways I never knew. I really don’t like technology because I’m not good at it. I don’t understand but the winter intensive with The LAMP helped me understand it more.”
