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What does the World Cup have to do with media literacy? - The LAMP

What does the World Cup have to do with media literacy?

By June 12, 2014 News No Comments
World Cup 2014 sticker album

One LAMP staffer’s treasured World Cup 2014 sticker album.

We here at The LAMP are pretty big soccer fans, which means even we can get a bit distracted when the World Cup rolls around every four years. Sometimes there are even moments when the World Cup intersects with media literacy – the tournament can arguably be called one long commercial for any number of brands from Coca-Cola, to Nike, Adidas or Puma, to any of the other mega-brands who have signed on as official FIFA World Cup sponsors. News literacy will also play a role in the flood of reporting that happens around the World Cup, and particularly with teams from divisive countries like Russia and Iran in the mix, sports journalists may be tempted to add shades of political commentary to their play-by-play analysis. When stories come up that link what we do here at The LAMP with what a few dozen men are doing down in Brazil, we’ll do our best to cover it and get a conversation going. Keep an eye out for us here, on Twitter and Facebook, and be sure to let us know if you spy something happening that deserves some attention over the course of the tournament.

In the meantime, check out this piece Emily Long wrote during the 2010 World Cup, arguing that it was time for FIFA to wake up from its long winter’s nap in the land of luddites and bring on the goal-line technology. They did, by the way – just one more thing to watch for as we move into a month-long drama around sports, culture, technology, politics, money and media.