Continuing on from yesterday’s look back at the top five LAMPpost articles, today we’re highlighting your favorite LAMPlatoon videos of the year. We broke them up by quarter, but scroll down for the overall most-viewed LAMPlatoon video in 2011:
January 1 – March 31 AND April 1 – June 30: General Mills “Big G Cereals”
This broken commercial ruled the LAMPlatoon arsenal for a full six months, and with good reason as the marketing of cereal–to children and adults–continues to be a hot-button issue. This commercial, aimed at parents, skews facts to tout the nutritional value of cereals like Trix, Cocoa Puffs, Cinnamon Toast Crunch and Lucky Charms. In truth, all four of these cereals are among the least healthy cereals on the market, and the most advertised to kids. Read more about it here.
July 1 – September 30: OMG Mayhem!
LAMPlatooners took issue with how All State portrays women and teens in this commercial, but they went about breaking it a unique way. Putting themselves in the video, they addressed both sides of the argument on whether or not this is using stereotypes in an offensive way. What do you think? You can also read more about the video here.
October 1 – December 21: Dr. Pepper Men
In probably our most controversial LAMPlatoon video so far, we took apart a commercial for Dr. Pepper Ten. The entire marketing campaign, including this commercial and a notable app on Facebook, is based on the idea that this diet soda is not for women, and leans heavily on degrading stereotypes about how both men and women should act. Read our open letter to the marketing team here for more opinion on what’s wrong with Dr. Pepper Ten’s advertising strategy.
And the most-viewed LAMPlatoon video for all of 2011 is…here!