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The LAMP at MozFest 2014 - The LAMP

The LAMP at MozFest 2014

By October 30, 2014 News No Comments

Last weekend, Executive Director D.C. Vito traveled to London for MozFest, Mozilla’s annual gathering of hacktivated educators. He delivered a presentation on our MediaBreaker video remix tool, and the group got into a lively conversation about advertising – how over $1.38 trillion was spent in 2013 to advertise to Americans, how ads can perpetuate stereotypes – and then they got into talking back to ads. Using decidedly low-tech tools, the group broke into teams and analyzed the following print advertisements:

One team focused on the DASL ad and remixed it with statistics about how alcohol abuse is not limited to men. Another team mashed up all of the ads, and broke down Coca-Cola’s implication that “classic” can be defined as something Western, white, rock and roll and Hollywood. Click here for photos from the session.

How would you remix these print ads? Tell us in the comments!