Hot off the presses, check out this remix we received from one MediaBreaker/Studios user talking back to the “Choose Beautiful” campaign launched by Dove: So, what do you think? How…
marketing Archives - The LAMP
You know the phrase: “I don’t watch the Super Bowl for the game, I just watch it for the commercials.” Marketers and television executives know it too, which is why…
I’m not sure if they knew it was Media Literacy Week or just serendipity, but last week New York Magazine posted the fifth video in a series of videos they’re…
Commercials and advertisements share a lot in common with pollution. They change the climate in which we live, cloud our vision of the world around us, are difficult to regulate…
A couple of weeks ago, high school students in this year’s summer program at the Seidenberg Creative Labs at Pace University playtested the latest version of the MediaBreaker. We’re proud…
Yeah, yeah. I realize that’s a very clickbait-y headline. Usually I try to write a step above Upworthy and BuzzFeed, but in this case, there’s no hyperbole. That headline is…
Not one to let Dove corner the market on PSA/commercial hybrids, Always is getting in on the game. The same company that makes an array of feminine hygiene products recently…
We took Dove to task a few weeks ago for Patches, their wannabe-PSA on confidence and beauty, which was actually just an ad to get people feeling good about Dove…
Video By Media Literacy Program The LAMP Questions Ethics Behind Apparent Military and Marketing Alliance (via PRWeb) The LAMP’s “Exploiting Our Heroes: Beer, Advertising and the Military” video calls out…
A soldier returning to his hometown and loved ones is a time for celebration, but as this broken commercial shows, sometimes it’s also used as a time for advertising. Here,…
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