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Media Advisory: Sign of Growth In Troubled Economy As The LAMP Hires Its First Full-Time Executive Director - The LAMP

Media Advisory: Sign of Growth In Troubled Economy As The LAMP Hires Its First Full-Time Executive Director

By August 16, 2011 News No Comments

Contact: Emily Long
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Significant Step for Education Nonprofit Shows Promise Despite Economic Challenges

NEW YORK, NY (August 16, 2011): In a move heralding a new chapter of growth for The LAMP (Learning About Multimedia Project), D.C. Vito has become the non-profit’s first full-time salaried employee as Executive Director. Since 2007, The LAMP has been establishing a reputation as a critical pillar of 21st Century Learning development in New York City public schools and communities. Prior to his appointment as a salaried staff member, Mr. Vito carried out his Executive Director duties while also working full-time in the corporate sector building the Geographic Information System for Con Edison telecommunications (now known as Sidera Networks).

“The LAMP has been steadily growing, and it became increasingly clear that without an Executive Director solely focused on that growth, the organization would remain static,” said Mr. Vito. “My time spent in the telecom industry has been immensely beneficial to my work in helping The LAMP develop into a strong business, but transitioning to the role on a full-time salaried basis was definitely the next step.”

LAMP Executive Director D.C. Vito

Co-founded by Mr. Vito and Education Director Dr. Katherine Fry in September 2007, The LAMP began operations in the tumultuous weeks leading to a national recession. Yet even with declining giving from foundations and private donors across the non-profit sector, The LAMP increased its hours of programming by 75% from 2008-2010 under the part-time guidance of Mr. Vito. Working with The LAMP’s Board and with assistance as a member of the Incubator Program at the Fund for the City of New York, The LAMP and its volunteer senior staff continued to develop through a period of municipal and federal budget cuts. To date, The LAMP has provided media literacy programming to over 700 youth, parents and teachers throughout New York City, including several communities struggling with increased rates of poverty.

“Through our partnership with The LAMP, MOUSE has given our students exciting opportunities to enhance their media literacy skills that are critical in today’s media-rich, digital world,” stated Carole Wacey, Executive Director, MOUSE. “We are thrilled that D.C. Vito has become the full-time Executive Director for the LAMP. With his leadership, The LAMP has enormous potential to have a significant impact on media literacy education.”

In addition, The LAMP recently restructured its board. The new Board of Directors consists of Felipe J. Alvarez (FJ Alvarez Consulting LLC), Gillian Cassell-Stiga (Brooklyn Law Incubator and Policy Clinic), Anderson Duff (NBCUniversal Media LLC), Christopher Hickman (formerly of Vanity Fair), Mark Nyon (Grand Kru Technologies), Joshua Teeple (Crowe Horwath LLP) and Jared Yeater (The Mill). Former Board members remaining on the Advisory Board include Jennifer Proulx (Storycorps), Jorge L. Ramos (Telemundo New York) and Larry Smith (SMITH Magazine).

“Ultimately, this means that all of us at The LAMP will be better-equipped to carry out our mission of teaching people to think critically about the media they engage with every day,” said Dr. Fry. “We have been on the ground for almost four years, going directly to schools and communities where our services are needed, and it’s been amazing. But we still have a lot of work to do.”

With the new Board and the full-time appointment of Mr. Vito, The LAMP plans to continue its momentum of growth by offering a media literacy certification program, expanding its online offerings and increasing the number of public schools it serves throughout the city.

About The LAMP: The LAMP’s vision is that one day, media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media. Co-founded in 2007 by Executive Director D.C. Vito and Education Director Katherine Fry, Ph.D., The LAMP has taught over 700 students throughout the city.