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Media Advisory: Announcing the Beverly Stanton McKenna Scholarship Fund for African American Students - The LAMP

Media Advisory: Announcing the Beverly Stanton McKenna Scholarship Fund for African American Students

By September 25, 2012 News No Comments

MacArthur Foundation-backed non-profit, The LAMP (Learning About Multimedia Project) Announces Beverly Stanton McKenna Scholarship Fund at Benefit Gala

New York, NY – September 25, 2012 – The LAMP (Learning About Multimedia Project) announced last night the creation of the Beverly Stanton McKenna Scholarship Fund, which will support the studies of one African American student in their final year of a journalism or mass communication program at Dillard University or Xavier University in New Orleans.

To be offered on an annual basis, the scholarship is named for the co-founder and publisher of The New Orleans Tribune, who, along with Dr. Dwight McKenna, began publishing the monthly newsmagazine that has targeted the city’s African American community since 1985.

With minority representation in newsrooms falling for the third consecutive year, the scholarship is intended to encourage and validate diversity in media and journalists.

“To have this scholarship named in my honor is a testament to everything The New Orleans Tribune represents,” McKenna says. “Recognizing that African Americans and other people of color were not being accurately portrayed in the images and words disseminated by mainstream media, we began publishing The Tribune as an alternative voice that would, without apology, stand up and speak out on behalf of the community. I am proud to say that over the last 27 years, The Tribune has earned the respect and trust of the community. That is what increased diversity in media promises. When media outlets accurately and equitably reflect the demographics of the communities they serve it is evident in the product they provide. For that reason, we need more young people of color to not only join mainstream outlets; but as the media industry continues to grow and change, we need them to create opportunities of their own to ensure that authentic and honest voices are a part of the landscape.”

The Beverly Stanton McKenna Scholarship Fund was announced last night during The LAMP’s fifth-anniversary benefit gala at Galapagos Art Space in DUMBO. Comedian and Daily Show co-creator Lizz Winstead announced the scholarship to a crowd of elected officials, nonprofit leaders, educators and activists.

“Beverly McKenna is one of a small handful of African-American women who own a newspaper in America,” said D.C. Vito, Executive Director of The LAMP. “She is passionate about education and shares The LAMP’s concern about the deleterious effects that mass media ownership has on the news and democracy. We hope this scholarship can make a difference in the lives of aspiring African American journalists and media-makers, and are honored that Beverly is working with us on this.”

Ms. McKenna also recorded the following message addressing The LAMP and its supporters :

Students interested in winning the scholarship will complete an application to be reviewed by the staff of The LAMP and by Ms. McKenna herself. The value of the scholarship is yet to be announced. More information about the application process will soon be available on The LAMP’s website,; parties interested in funding the scholarship can also contribute via the website.


Founded in 2007, The LAMP (Learning About Multimedia Project) is a not-for-profit 501(c)3 organization providing media literacy training to students, parents and educators by bringing equipment and teachers directly to over 1,400 students in high-need communities like the South Bronx, Bed-Stuy, Harlem, Inwood and Brownsville. The LAMP’s mission is to create a more media-savvy youth, a more involved parent and an innovative and modern educator – for a critical mass. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding accountable, responsible media messages will create a groundswell affecting change. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media. For more information, visit


Founded by Dr. Dwight McKenna and Beverly Stanton McKenna in 1985, The New Orleans Tribune is a monthly newsmagazine that targets the city’s African-American community by providing relevant news and information in a way that offers a refreshing alternative from local mainstream media. Since its inception 27 years ago, the McKenna Publishing Co. family has grown to include The New Orleans BlackBook, a comprehensive directory of Black-owned businesses, organizations, churches, elected and appointed officials in New Orleans; Welcome magazine, the Black tourist’s guide to New Orleans; right on time!, a weekly e-newsletter; and, The Tribune’s online source for timely news and information that matters to the community it serves.