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LAMPlatoon Featured Video: OMG Mayhem! - The LAMP

LAMPlatoon Featured Video: OMG Mayhem!

By July 12, 2011 News No Comments

The point of this broken AllState commercial featuring their Mayhem character is clear: Assumptions aren’t fair, and they’re often wrong if not also harmful. They may be used for humor, but isn’t there another way to sell car insurance without asserting that a young girl driving is Mayhem incarnate?

In addition, this video takes the LAMPlatoon commercial-breaking format to a new level. Instead of one perspective talking back to the commercial, we see what happens when a girl and a boy get into a discussion about what’s really happening. The boy is skeptical that the commercial is saying anything offensive about girls or teens, but the girl sees a few things he doesn’t. The ensuing dialogue (and drama) plays out a scene familiar to anyone who has ever argued whether something is or isn’t racist/sexist/ageist or otherwise skewed toward stereotypical assumptions.

For more ads taking on female stereotypes in advertising, check out our full library of LAMPlatoon videos. And, follow LAMPlatoon on Twitter for the latest on ad-busting.