Answer: $67 billion. And with it, a renewed sense of urgency for media literacy. As advertising becomes more aggressive and more prevalent in our lives, we must learn to be critical–and fight back when ads are doing harm. Ads aren’t going away, but with so much power, the industry has a responsibility to tell us the truth and be held accountable when they reinforce harmful stereotypes and leave out key pieces of information.
$67 billion is a lot of money, but it can be hard to comprehend a number that large. So, to put things in perspective:
Now are you ready to take action and join LAMPlatoon?
(Sources: Harry Potter film gross, human trafficking revenue, 2011 estimated pet industry expenditures in United States, Japan to loan $60bn to IMF, size of 2008 Bernie Madoff fraud, value of Facebook.)