Respond. Remix. Reclaim.

UPDATE: Break the Super Bowl 2015 is a wrap! Watch and comment on our broken commercials here, and check out event pictures here. More videos are still coming in, so stay tuned!

Marketers on Super Bowl Sunday will spend billions of dollars telling you how to eat, drink and be “normal.” Isn’t it time they finally heard a thing or two from you?

During the game on February 1, The LAMP will hold its fourth annual Break the Super Bowl. Teens will learn about how and why commercials are made, then remix actual Super Bowl commercials as they’re airing in real time. They’ll also compete in challenges, enjoy food and drink on the house, and watch the game streaming live. It’s a Super Bowl party unlike any other.

Break the Super Bowl will be held in multiple locations with LAMP partner organizations. To become a Break the Super Bowl event partner, email and we’ll work with you to make your own event full of making, breaking and taking on Big Media. Billions of dollars not required.

Support events like Break the Super Bowl when you donate to The LAMP today!


Host your own Break the Super Bowl Event

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Press for Breaking Media

“Already, Marketers Look Past Christmas to the Super Bowl”

The New York Times

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In-Kind Supporters