Who We Are

The LAMP is bringing 21st-century survival skills to youth, parents and educators. We provide vital, hands-on services that help people in our New York City communities and beyond navigate and thrive in this loud-media environment.

The LAMP is proud to co-lead 22×20, a nonpartisan, national media literacy and civics campaign and network.

Download the 2016 Program Review

The LAMP’s Theory of Change


Short-term skill gains

  • Understand basic persuasive techniques
  • Understand concepts of framing/bias
  • Basic media production
  • Basic critical thinking skills
  • Storytelling elements
  • Understanding of media as an industry
  • Problem-solving
  • Presentation skills
  • Writing skills
  • Research and information skills
  • Collaboration/teamwork
  • Broadening of perspectives

Intermediate outcomes

  • Increased media comprehension
  • Healthy skepticism
  • Love of learning & discovery
  • Increased awareness of how media affect us
  • Increased ability to use, access media resources

Long-term outcomes

Communities of active participants in media that

  • Create
  • Talk back
  • Practice positive citizenship
  • Thrive

The LAMP footprint

Check out a map of where we have given workshops, or plan to give workshops in the future.