The LAMP’s Theory of Change
Conduits
- In-school/OST workshops
- Resources (LAMPlit)
- Licensed curricula
- MediaBreaker
- Social media
- Awareness campaigns
Short-term skill gains
- Understand basic persuasive techniques
- Understand concepts of framing/bias
- Basic media production
- Basic critical thinking skills
- Storytelling elements
- Understanding of media as an industry
- Problem-solving
- Presentation skills
- Writing skills
- Research and information skills
- Collaboration/teamwork
- Broadening of perspectives
Intermediate outcomes
- Increased media comprehension
- Healthy skepticism
- Love of learning & discovery
- Increased awareness of how media affect us
- Increased ability to use, access media resources
Long-term outcomes
Communities of active participants in media that
- Create
- Talk back
- Practice positive citizenship
- Thrive