Media Literacy Matters More Than Ever

LAMP Programs Align with 60+ Common Core Standards

Use MediaBreaker/Studios To Remix Media

Challenge Fake News, Stereotypes and More

“I am very glad that we decided to partner with The LAMP."

"The children are much more educated on media literacy, the teachers as well.” Servena Narine, Daniel Hale Williams P.S. 307


The Lamp: for a critical mass

The LAMP is bringing 21st-century survival skills to communities around the country. We provide vital, hands-on services that help people navigate and thrive in this loud-media environment.

The LAMP is proud to co-lead 22×20, a nonpartisan, national media literacy and civics campaign and network.

media talk to youth

10:45 hours

Number of hours youth spend with media per day

Source: Rideout, Victoria J., et al. “Generation M2: Media in the Lives of 8- to 18-Year-Olds.” Kaiser Family Foundation, January 2010.

$150 million

Amount food and beverage companies spend annually to advertise in schools to K-12 youth

Source: Yale Rudd Center for Food Policy and Obesity, Rudd ‘Roots Parents

The Lamp empowers youth to Talk Back to Media


The LAMP teaches youth, parents and educators to comprehend, create and critique media and technology.

We believe in

Critical curiosity
Process over product
Media literacy as a basic need
Access for all
Media for civic engagement

“If we are not serious about facts and what’s true and what’s not–and particularly in an age of social media where so many people are getting their information in soundbites and snippets off their phones–if we can’t discriminate between serious arguments and propaganda, then we have problems.”

– Former United States President Barack Obama (source)

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The LAMP has provided hands-on media training to thousands of youth, families and educators.

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What people are saying

Oriana LAMP Student Testimonial


High School Student/Photography as Activism Alum

“My favorite part of the program was taking pictures of the places and some members in the community. I will continue to take photos and use the skills that I have learned from The LAMP program.”

Ashley LAMP Student Testimonial


High School Student/Create a PSA Alum

“Media is a place where education will flourish and new steps are going to be taken. I want to be able to use media in a way that nobody else can, I want to open up my mind to the world. These programs have taught me so much.”

Jasmine LAMP Student Testimonial


High School Student/Short Form Documentary Alum

“Once we started this project and I became more involved with media-making, it completely changed my perspective…I realized that you can have an impact on the world even if it feels like you can’t.”