media talk to youth
10:45 hours
Number of hours youth spend with media per day
Source: Rideout, Victoria J., et al. “Generation M2: Media in the Lives of 8- to 18-Year-Olds.” Kaiser Family Foundation, January 2010.
$150 million
Amount food and beverage companies spend annually to advertise in schools to K-12 youth
Source: Yale Rudd Center for Food Policy and Obesity, Rudd ‘Roots Parents
The Lamp empowers youth to Talk Back to Media
Mission
The LAMP teaches youth, parents and educators to comprehend, create and critique media and technology.
We believe in
Critical curiosity
Process over product
Media literacy as a basic need
Access for all
Media for civic engagement
“If we are not serious about facts and what’s true and what’s not–and particularly in an age of social media where so many people are getting their information in soundbites and snippets off their phones–if we can’t discriminate between serious arguments and propaganda, then we have problems.”
– Former United States President Barack Obama (source)
Explore the LAMP
What people are saying
Oriana
High School Student/Photography as Activism Alum
“My favorite part of the program was taking pictures of the places and some members in the community. I will continue to take photos and use the skills that I have learned from The LAMP program.”
Ashley
High School Student/Create a PSA Alum
“Media is a place where education will flourish and new steps are going to be taken. I want to be able to use media in a way that nobody else can, I want to open up my mind to the world. These programs have taught me so much.”
Jasmine
High School Student/Short Form Documentary Alum
“Once we started this project and I became more involved with media-making, it completely changed my perspective…I realized that you can have an impact on the world even if it feels like you can’t.”
